Syracuse University’s men’s football schedule has a lot of context hidden within the document. At first glance, the schedule appears to be a normal list of the teams that we are playing throughout the year. It begins with Colgate and goes to Pittsburg, highlighting the away games in gray. On the side of each game there is a list that either offers you a game recap with pictures or the option to purchase tickets.
Looking closer, it can be noticed that under every home game there are a few words that describe what is going to happen on that day. For example, the game against Virginia Tech was “cheer and dance day,” and the game against University of South Florida was “homecoming and education day.” Rhetorical analysis suggests that there are alternative reasons for why Syracuse included these facts directly on the schedule itself. It can be said that they were hoping that by providing these reasons, more people would be likely to purchase tickets and go to the games. Since they are only written for the home games and the schedule is located on Syracuse University’s sports website, it can be inferred that they are trying to target Syracuse students to attend for reasons other than to be a fan and support the team.
The schedule also has varying prices for the games. Syracuse inflates the prices of the tickets of the games against good opponents, because they are aware that more people will want to come to those. On the flip side, games against worse opponents are cheaper. Syracuse wants students to come and watch, because they know that seeing the team win is not enough for the students to pay more.
Finally, the schedule highlights the game against Notre Dame is bright orange. It stands out over all of the other ones. This is technically a home game, but Syracuse hosts it four hours away from the campus. This shows that Syracuse is more focused on making money with this game than having the students attend. They know that by having it in lower New York, they can attract more people to come who don’t have season tickets.